iPhone App Showcases The NSW Blue Mountains


An iPhone application showcasing the Blue Mountains as a destination has been developed for Scenic World. The app is available as a free download from the iTunes App Store and will run on existing and future versions of the iPhone, iPad and iPod Touch.

Visit the Blue Mountains with the new iPhone App"The strategy behind the app is similar to that behind our current television advertising campaign," said Scenic World CEO Philip Hammon. "We want to show the world what the entire region has to offer - this is a very special place. Not only is it generally accepted as Australia's most accessible wilderness, we also have hotels, restaurants, attractions, galleries and shopping to match any regional area in the country."

The application, entitled Blue Mountains Australia, was project managed by Scenic World's Marketing Manager, Rob Weaver, working with software specialists iVent Services of Katoomba and Synchroma of Leura.

"Blue Mountains Australia traces what is sometimes called the 'Grand Circular Drive' - that is, the loop from Penrith to Windsor via the Great Western Highway and Bell's Line of Road, with diversions to the Jenolan, Oberon and Lithgow areas," said Weaver.

It has brief introductions to various aspects of the Blue Mountains as well as sections to describe what can be seen in just about every town and village along the route, together with lists of accommodation, places to eat, activities, galleries and shopping. 

"We are adding businesses to the app every day," said Weaver. 

Blue Mountains Australia can be downloaded at 

Other News

Close Encounters Of The Wallaby Kind25-Mar-2011

Naturewise Conservation Holidays are offering the opportunity to venture beyond the reserve management gates of stunning Tidbinbilla in an exclusive, behind the scenes wildlife experience. Nestled between Tidbinbilla and Gibraltar Ranges, the reserve forms part of the Australian Alps National Parks, a series of parks and reserves that span Australia's high country. The Australian Alps are National Heritage listed, recognising that their natural and cultural values are of outstanding national significance. Tidbinbilla currently has twenty one Southern Brush-tailed Rock-wallabies in ca..more

Taste The Kimberley At El Questro Homestead08-Mar-2011

El Questro Wilderness Park is preparing to open for its 20th season in April - the official end of the annual wet season, leaving gorges and rivers full, and wildlife in full bloom. El Questro Homestead occupies a pocket of luxury in the Kimberley region in the million acre El Questro Wilderness Park, 110 km from Kununurra. Guests staying at the exclusive Homestead in 2011 will be invited to join Executive Chef Alan Groom in the kitchen to learn his culinary tips. The luxury six-room Homestead is dramatically cantilevered over the Chamberlain River, set amid a landscape of sa..more

First Whale Shark of 2011 Spotted At Ningaloo01-Mar-2011

NINGALOO'S first whale shark of 2011 has been spotted off the coast of Exmouth, hailing the early start of the annual whale shark season. The four metre juvenile was sighted in the Ningaloo Marine Park, just outside the reef on 15 February - an earlier than usual start to the season. Australia's Coral Coast Chief Executive Officer, Mr David O'Malley said the whale shark season at the Ningaloo Marine Park was becoming longer and more successful each year. "Whale sharks have arrived earlier than previous years and hopefully they'll be around for a long season again this year," M..more

Penguin Parade Celebrates 80 Years at Phillip Island01-Mar-2011

To celebrate the 80th anniversary since the first Penguin Parade at Phillip Island, Philip Island Nature Parks are marking this milestone by declaring March, ' Penguin Month'. Throughout 'Penguin Month' a range of daily activities, tours and events for children and families will be held at Churchill Island Heritage Farm, Koala Conservation Centre, The Nobbies and Penguin Parade. PLAY 'Old Fashioned Games' and practice 'Butter Churning' at Churchill Island Heritage Farm DISCOVER the mystery behind the life of the playful Australian Fur Seal at 'Seal Secrets' MEET our lovable l..more

Southern Spirit Rail Journey Releases 2011-12 Departures01-Mar-2011

Following the sell-out success of Great Southern Rail's newest and most exclusive rail journey, The Southern Spirit, Great Southern Rail have just released a limited number of departure dates for a further travel season from November 2011 to February 2012. The new Southern Spirit explores the path less travelled taking in the sights and delights of four states as it winds through the Great Dividing Range and along Australia's Eastern Seaboard. The Southern Spirit makes a number of whistle stops enroute including The Grampians, The Murray River, the Hunter Valley and Byron Bay as it..more