Musos Find Inspiration In The Northern Territory
The varied landscapes, sights and sounds of the Northern Territory have provided inspiration for two talented musicians taking part in the latest marketing campaign from Tourism Australia.
Andy Bull, a pianist and keyboard player from Sydney, and Irene Chen, a clarinettist from Taiwan, are taking part in a creative collaboration between Tourism Australia and YouTube™ called Making Tracks, which is pairing up four Australian musicians with four international musicians taking part in YouTube Symphony Orchestra 2011 in Sydney in March 2011.
Each pairing is being sent on a musical tour taking in different parts of Australia. During their trip they will collaborate to create a piece of music that tells the story of their journey, the places they visited and the experiences they enjoyed together. Each journey and the musical compilation will be filmed and later broadcast on YouTube and via Tourism Australia's digital and social media channels.
Andy and Irene met with locals and participated in a range of Australian experiences during their visit to the Northern Territory, including a visit to the Red Centre, where they met elders and viewed paintings by local Aboriginal artists, a visit to Tnorala (Gosse Bluff) and Kings Canyon and a scenic flight over Uluru and the Uluru-Kata Tjuta National Park.
Tourism Australia's latest campaign aims to demonstrate the power of Australia, its people and experiences to inspire creativity.
Tourism Australia Managing Director Andrew McEvoy believes that Making Tracks and the creative collaboration with YouTube will enable Tourism Australia to reach new markets by focusing attention on music and the arts.
"Making Tracks is Australia's own magical musical mystery tour and will open up some of Australia's most iconic destinations to a huge, global online audience," Mr McEvoy said.
"I'm sure the experience will prove hugely inspiring to Andy, Irene and the other musicians taking part in Making Tracks.
"What better way to showcase Australia's music, arts and culture than through these unique and highly personalised musical road trips through our great country," Mr McEvoy said.
Andy is currently signed with Universal Records. He describes his music as pop and has collaborated with Tim Finn and Lisa Mitchell. One of the highlights for Andy of being involved in Making Tracks is being able to "experience something more than urban spaces, as well as absorbing the surroundings to compose".
School teacher by day, clarinet and piano player by night, Irene has been learning musical instruments since she was seven and playing the clarinet since 11. She is based in Taiwan but has spent some time studying at university in the United States. A multi-music award winner, Irene is an active soloist and chamber musician and has performed in Taiwan, China and USA. She sees Making Tracks as a great opportunity to experience different cultures and the landscape of the country in which she will be performing.
Tourism Australia's work with YouTube is part of an already successful digital marketing strategy, highlights of which include a YouTube-branded channel and the recent There's nothing like Australia marketing campaign, which has encouraged thousands of people around the world to share their favourite Australian experience.
Tourism Australia is supporting YouTube Symphony Orchestra 2011 through its global public relations activities such as the international media hosting and visiting opinion leader programs.
YouTube is the world's largest online video community, with two billion video streams a day, and 35 hours of video content uploaded per minute.
You can follow the progress of Andy, Irene and the other Making Tracks musicians by visiting Tourism Australia's website or Facebook site:
Naturewise Conservation Holidays are offering the opportunity to venture beyond the reserve management gates of stunning Tidbinbilla in an exclusive, behind the scenes wildlife experience.
Nestled between Tidbinbilla and Gibraltar Ranges, the reserve forms part of the Australian Alps National Parks, a series of parks and reserves that span Australia's high country. The Australian Alps are National Heritage listed, recognising that their natural and cultural values are of outstanding national significance.
Tidbinbilla currently has twenty one Southern Brush-tailed Rock-wallabies in ca..more
El Questro Wilderness Park is preparing to open for its 20th season in April - the official end of the annual wet season, leaving gorges and rivers full, and wildlife in full bloom.
El Questro Homestead occupies a pocket of luxury in the Kimberley region in the million acre El Questro Wilderness Park, 110 km from Kununurra. Guests staying at the exclusive Homestead in 2011 will be invited to join Executive Chef Alan Groom in the kitchen to learn his culinary tips.
The luxury six-room Homestead is dramatically cantilevered over the Chamberlain River, set amid a landscape of sa..more
NINGALOO'S first whale shark of 2011 has been spotted off the coast of Exmouth, hailing the early start of the annual whale shark season.
The four metre juvenile was sighted in the Ningaloo Marine Park, just outside the reef on 15 February - an earlier than usual start to the season.
Australia's Coral Coast Chief Executive Officer, Mr David O'Malley said the whale shark season at the Ningaloo Marine Park was becoming longer and more successful each year.
"Whale sharks have arrived earlier than previous years and hopefully they'll be around for a long season again this year," M..more
To celebrate the 80th anniversary since the first Penguin Parade at Phillip Island, Philip Island Nature Parks are marking this milestone by declaring March, ' Penguin Month'.
Throughout 'Penguin Month' a range of daily activities, tours and events for children and families will be held at Churchill Island Heritage Farm, Koala Conservation Centre, The Nobbies and Penguin Parade.
PLAY 'Old Fashioned Games' and practice 'Butter Churning' at Churchill Island Heritage Farm
DISCOVER the mystery behind the life of the playful Australian Fur Seal at 'Seal Secrets'
MEET our lovable l..more
Following the sell-out success of Great Southern Rail's newest and most exclusive rail journey, The Southern Spirit, Great Southern Rail have just released a limited number of departure dates for a further travel season from November 2011 to February 2012.
The new Southern Spirit explores the path less travelled taking in the sights and delights of four states as it winds through the Great Dividing Range and along Australia's Eastern Seaboard.
The Southern Spirit makes a number of whistle stops enroute including The Grampians, The Murray River, the Hunter Valley and Byron Bay as it..more