Musos Find Inspiration In The Northern Territory

12-Feb-2011

The varied landscapes, sights and sounds of the Northern Territory have provided inspiration for two talented musicians taking part in the latest marketing campaign from Tourism Australia.


Andy Bull and Irene Chan - 'Making Tracks' at Kings CanyonAndy Bull, a pianist and keyboard player from Sydney, and Irene Chen, a clarinettist from Taiwan, are taking part in a creative collaboration between Tourism Australia and YouTube™ called Making Tracks, which is pairing up four Australian musicians with four international musicians taking part in YouTube Symphony Orchestra 2011 in Sydney in March 2011.

Each pairing is being sent on a musical tour taking in different parts of Australia. During their trip they will collaborate to create a piece of music that tells the story of their journey, the places they visited and the experiences they enjoyed together. Each journey and the musical compilation will be filmed and later broadcast on YouTube and via Tourism Australia's digital and social media channels. 

Andy and Irene met with locals and participated in a range of Australian experiences during their visit to the Northern Territory, including a visit to the Red Centre, where they met elders and viewed paintings by local Aboriginal artists, a visit to Tnorala (Gosse Bluff) and Kings Canyon and a scenic flight over Uluru and the Uluru-Kata Tjuta National Park.

Tourism Australia's latest campaign aims to demonstrate the power of Australia, its people and experiences to inspire creativity. 

Tourism Australia Managing Director Andrew McEvoy believes that Making Tracks and the creative collaboration with YouTube will enable Tourism Australia to reach new markets by focusing attention on music and the arts.

"Making Tracks is Australia's own magical musical mystery tour and will open up some of Australia's most iconic destinations to a huge, global online audience," Mr McEvoy said. 

"I'm sure the experience will prove hugely inspiring to Andy, Irene and the other musicians taking part in Making Tracks.

The Awesome Beauty Of 'The Rock' - Uluru in Australia's Northern Territory"What better way to showcase Australia's music, arts and culture than through these unique and highly personalised musical road trips through our great country," Mr McEvoy said.

Andy is currently signed with Universal Records. He describes his music as pop and has collaborated with Tim Finn and Lisa Mitchell. One of the highlights for Andy of being involved in Making Tracks is being able to "experience something more than urban spaces, as well as absorbing the surroundings to compose".

School teacher by day, clarinet and piano player by night, Irene has been learning musical instruments since she was seven and playing the clarinet since 11. She is based in Taiwan but has spent some time studying at university in the United States. A multi-music award winner, Irene is an active soloist and chamber musician and has performed in Taiwan, China and USA. She sees Making Tracks as a great opportunity to experience different cultures and the landscape of the country in which she will be performing.

Tourism Australia's work with YouTube is part of an already successful digital marketing strategy, highlights of which include a YouTube-branded channel and the recent There's nothing like Australia marketing campaign, which has encouraged thousands of people around the world to share their favourite Australian experience.

Tourism Australia is supporting YouTube Symphony Orchestra 2011 through its global public relations activities such as the international media hosting and visiting opinion leader programs.

YouTube is the world's largest online video community, with two billion video streams a day, and 35 hours of video content uploaded per minute.

You can follow the progress of Andy, Irene and the other Making Tracks musicians by visiting Tourism Australia's website or Facebook site:

http://www.australia.com/campaigns/makingtracks/index.htm

and

http://www.facebook.com/SeeAustralia
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